Today’s digital age benefits content that is thought out and concise. The average attention span of a digital user is 3 seconds, meaning that a hook at the very beginning of the video becomes a vital factor in pulling the viewer in. Of course, this isn’t true for all video content but it is something to always consider when we discuss in the planning stage; how is the viewer going to be engaged in the video? Working alongside this are the target demographic and market strategy, which become pivotal discussion points when deciding how to decide what type of video to make.
The amount of digital media present in our daily lives means that making videos stand out from the crowd is extra challenging. There are ways such as good production values; good sound is always critical, nice lighting can do wonders but these are nothing without a story or subject matter that is told in a fresh and interesting way.